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Breaking the Mold

an Enlightened Approach to a Predictable Practice

Is "The Stuff" Enough?

The financial advisory industry is overflowing with tools, strategies, and "best practices." But how many of them truly resonate with your practice, goals, or where you are in your journey?

At this exclusive livestream event, we're not just sharing "stuff"—we're redefining how you think about your business, your clients, and your future.

Join us for a thought-provoking conversation where we break down the 3 critical phases of every advisor's career: Growth, Expansion, and Legacy. Discover how to chart a course that’s truly customized to you.

What We'll Cover

  • The Problem with “Best Practices”
    Why cookie-cutter solutions miss the mark—and how to find strategies that fit your unique practice.
  • The 3 Phases Framework
    How understanding Growth, Expansion, and Legacy can transform the way you build and run your business.
  • The Importance of Legacy—Starting Early
    Why legacy planning isn’t just for those nearing retirement—and how to make it a predictable part of your process.
  • Making “Stuff” Relevant Again
    Learn how tools, programs, and strategies only matter when aligned with your specific goals and challenges.
  • Staying Ahead of the Curve
    Explore why your practice needs to evolve with social norms, technology, and client expectations—and how to stay relevant year after year.

Livestream Speakers

mersman-mark-rMark Mersman

Chief Marketing Officer
USA Financial

phillips-steve-rSteve Phillips

Chief Practice Management & Development Officer
USA Financial