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1. Introduction

USA Financial Corporation wants you to understand what personally identifiable information we collect from you online, when you use or visit our website, www.usafinancial.com, or when you interact with our advertisements online. In this Online Privacy Policy, "we" and "our" refers to USA Financial and our affiliate organizations, USA Financial Securities, USA Financial Exchange, USA Financial Formulas, USA Financial Marketing, and USA Financial Insurance Services (collectively, "USA Financial"). "You" refers to you, an individual.

USA Financial's registered entities provide securities and/or insurance products to investors and maintain privacy policies related to those interactions, which are significantly more expansive than simply visiting our website or interacting with our online advertisements. We value our relationship with our clients and we are committed to the responsible management, use, and protection of our customers' personal data. Each registered entity's investor-focused privacy policy can be found below:

In addition to our standard privacy policy, USA Financial maintains this Online Privacy Policy ("Online Policy") to help you understand how we collect, store, use, disclose, and protect your personal data when you visit our websites or engage with us online. Personal data, also known as personal information, personally identifiable information (PII), or sensitive personal information (SPI), is any information that can identify a person. Specifically, PII is defined, as follows:

Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification. (These data elements may include a combination of gender, race, birth date, geographic indicator, and other descriptors). Additionally, information permitting the physical or online contacting of a specific individual is the same as personally identifiable information. This information can be maintained in either paper, electronic or other media. (https://www.dol.gov/general/ppii)

When you visit USA Financial's websites or utilize our online services, you agree to the practices described in this Online Policy regarding your personal data.

2. Data We Collect About You

The data we collect about you depends on how you engage with our website. You can visit our website as a registered user or as a visitor.

Registered User

As a registered user, we may collect personal information about you when you visit our website. We use encryption and authentication tools to protect information that we obtain from you on our website.


As a visitor, you can visit our website without giving us your name or email address, but our web servers will collect the name of the domain you used to access the Internet (such as aol.com), as well as your computer's Internet Protocol (IP) address. We also may collect information about the pages of our website that you visit, the time and date of your visit, the time spent on those pages, the website you came from and visit next, and other diagnostic data. We may collect this information through the use of cookies.

We also collect information that you provide to us voluntarily through our website, including when you sign up to receive our newsletter, when you submit information through our "Contact Us" form, and when you apply for employment through our "Employment Opportunities" page.

What are cookies?

USA Financial's websites do utilize Cookies. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you set your browser to not accept cookies, you will limit the functionality we can provide you when you visit our website.

3. Use/Sharing of Your Personal Data

Disclosure for Business Purposes

We will use your personal data to provide information, products, or services you request as part of USA Financial's online services; to verify your identity when accessing these services; to compare information for accuracy and verify our records; or to detect and prevent fraud or other criminal activities.

We may share some of your personal data with other entities that perform services for USA Financial and are authorized to use your personal data to support our business operations. We may also share some of your personal data as permitted or required by law or as authorized by you.

Disclosure to Service Providers

USA Financial shares personal information as necessary to effect, administer or enforce transactions that you request or authorize, or in connection with processing or servicing your financial products or services, or maintaining or servicing your account with us.

USA Financial also shares personal information that we obtain from you online with organizations that provide us with services to enhance our business and the services we provide. Our service providers include organizations that provide services including website hosting, data analysis, email services, marketing, advertising, and helping us to evaluate the performance of our website and advertisements. These services use cookies to collect authentication details, online identifiers, cookie identifiers, IP addresses, browsing history, device identifiers, activity log files, and usernames. Our third-party service providers include HubSpot and Google Analytics. You can review the privacy policies of these companies by reviewing their privacy policies which are linked below:

To learn more about how Google Analytics collects and processes data, please visit: policies.google.com/technologies/partner-sites.

Our service providers are prohibited from using your information for any purpose other than to carry out the purposes for which we disclosed the information, and as otherwise permitted by law.

Disclosures to Comply with Laws, Legal Processes and Law Enforcement

USA Financial cooperates with government, law enforcement officials, regulators, and private legal process to comply with the law and legal processes. We will disclose information to government, law enforcement officials, regulators and others as we believe is necessary or required, e.g., subpoenas, summonses, and other court-ordered compliance documents. USA Financial actively protects its interests as well as those of the public or any individual. We also will take steps to prevent or stop activity we may consider to be illegal, unethical or legally actionable.

Does USA Financial respond to "Do Not Track" signals?

No. Some internet browsers have incorporated "Do Not Track" features. Most of these features, when turned on, send a signal or preference (the "DNT Signal") to the websites that you visit, indicating that you do not wish to be tracked. Currently, there not a common understanding of how to interpret DNT Signals, nor is there a common definition of "tracking," USA Financial does not currently respond to DNT Signals on its website.

You may still opt-out of USA Financial serving you interest-based or targeted ads, by clicking the "opt-out" link below.

Does USA Financial use information that it collects online for advertising purposes?

Yes. We work with service providers, including Google, to display advertisements for our products and services on other websites. Our service providers use cookies and web beacons to collect information regarding your interaction with our website advertisements on other websites (such as LinkedIn) to provide you with targeted advertising relating to our products and services. USA Financial may also engage in cross-device data collection, which refers to the process of collecting data from separate devices that have been determined through statistical analysis to be linked or related, on behalf of visitors to our website, or persons who interact with our advertisements. USA Financial or its service providers, may use cross-device data to deliver tailored ads to users across multiple devices.

Can you opt out of USA Financial's use of your information for interest-based advertising?

Yes. If you wish not to have your information used for the purpose of serving you interest-based or targeted ads, you may opt-out by clicking this link to the National Advertising Initiative's ("NAI's") website and following the instructions. Please note that this does not opt you out of being served all advertising, or even all of our advertisements. You will continue to receive generic advertisements. You may also continue to receive advertisements from USA Financial, but it will be random and not because you previously indicated an interest in USA Financial or our services.

4. Storage/Protection of Your Personal Data

To protect the privacy and security of personal data, we have designed and maintain administrative, technical, physical, and operational safeguards. Given the open nature of the internet, however, your personal data may be transmitted without security measures over networks connecting you to USA Financial's systems and may be accessed and used by parties other than those for whom the data is intended. To safeguard against unauthorized access, USA Financial employs secure network architectures, such as encryption techniques, firewall barriers, authentication protocols, and intrusion detection.

5. Links

USA Financial's websites may contain links to other websites. This does not imply an affiliation with, or an endorsement, authorization, sponsorship, or promotion of any non-USA Financial website, its owner, or its content. USA Financial accepts no liability or responsibility for the content, products, or services provided on linked websites. If you choose to access non-USA Financial websites, you do so at your own risk and you should be aware that those websites are governed by their own terms, conditions, and privacy policies that may be entirely different than USA Financial's terms, conditions, and privacy policies.

6. Social Media

USA Financial's investment professionals often maintain social media sites, such as Facebook and LinkedIn. USA Financial also utilizes social media sites and we provide additional information about our products and services on our social media sites. Information shared on these social media sites becomes public and accessible to anyone accessing the social media page. Do not, under any circumstances, post your personal data to a social media page.

7. Personal Data on Children

USA Financial does not provide services targeted toward children and we do not encourage children to visit USA Financial Securities' online services or our website. We respect the privacy of children and we do not knowingly or intentionally collect or use personal data from children. For more information on the Children's Online Privacy Protection Act (COPPA), please visit the Federal Trade Commission website at www.ftc.gov.

8. Updating/Correcting Your Personal Data

If your personal data or account information is incomplete, inaccurate, or outdated, please contact your financial professional or USA Financial at 888-444-0125.

9. Questions About Your Privacy

Please email us at compliance@usafinancial.com if you have any questions or concerns regarding this policy.

10. Updates to This Online Privacy Policy

This policy is subject to change at any time, in USA Financial's discretion, and should be reviewed periodically. Changes to this policy will go into effect immediately when the revised policy is posted to our websites.

You accept the revised policy when you choose to use USA Financial's online services at any point following the posting of the revised policy.