<img height="1" width="1" src="https://www.facebook.com/tr?id=1679314142361781&amp;ev=PageView&amp;noscript=1">
Skip to content

    USA Financial Formulas Unveils New Buffered ETF Strategy

    USA Financial Formulas Unveils New Buffered ETF Strategy
    Apr 25
    2025

    The new strategy provides advisors and their clients with a different approach to managing risk.

    USA Financial Formulas, a national investment advisory firm, announced the launch of its new Buffered ETF Strategy, designed to help investors navigate market volatility while maintaining growth potential. USA Financial Formulas is a subsidiary of USA Financial. Other subsidiaries include USA Financial Securities (broker-dealer), USA Financial Exchange (TAMP), USA Financial Insurance Services (insurance wholesaler) and USA Financial Advisor Advancement (marketing, consulting, and technology).

    The Buffered ETF Strategy aims to provide downside protection through predetermined “buffer” zones while allowing for limited upside participation in market gains. The strategy leverages multiple ETF offerings in an effort to reduce volatility by staggering the timeframes associated with the different buffered holdings being utilized. This timely launch comes as investors seek solutions to manage risk in today’s market environment.

    The team at USA Financial is excited to make the strategy available to advisors and investors. “Our new Buffered ETF Strategy is a game-changer for advisors and their clients who may not have the risk tolerance and/or time horizon to endure some of the volatility that naturally occurs within the stock market,” said Mike Walters, CEO of USA Financial. “This strategy is an innovative risk-managed investment solution and a great complement to some of the other tactical strategies we offer.”

    It is particularly relevant in today's market landscape, with heightened volatility and economic uncertainty. By combining the protection features of buffered ETFs with USA Financial Formulas' tactical approach, the strategy offers a compelling solution for investors concerned about market fluctuations without having to sit on the sidelines.

    The Buffered ETF Strategy is now available through financial advisors who work with USA Financial Formulas.

    About USA Financial

    USA Financial is a comprehensive financial services institution, focused on providing advisors with the tools required to make solid recommendations and to empower clients to make educated and informed financial decisions. To learn more about USA Financial, please visit www.usafinancial.com.

    USA Financial Formulas is an SEC-registered investment adviser located at 6020 E Fulton St., Ada, MI 49301. SEC Registration does not imply a certain level of skill. Investors should read the USA Financial Formulas ADV brochure prior to investing in any strategy with USA Financial Formulas.

    This material is for general informational purposes only and should not be considered investment advice or a recommendation to buy or sell any security. Investors should consult their financial professional before making any investment decisions.

    While buffered ETFs aim to provide downside protection, investing carries an inherent element of risk, and it is possible to lose principal and interest when investing in securities. No strategy can guarantee a profit or prevent against a loss entirely, and performance will vary based on market conditions.

    The protection level and caps for buffered ETFs apply only over the designated outcome period. Investors purchasing or selling shares before the period's end may not achieve the stated protection or return objectives. The strategies shown may not be suitable for all investors. Past performance does not guarantee future results.

    Related Posts

    Growing Your Advisory Business: A Roadmap to Building AUM
    Wealth Management

    Growing Your Advisory Business: A Roadmap to Building AUM

    The decade’s-long trend toward fee-based advisory business was validated as financial professionals faced the global pandemic in 2020. While professionals relying on new clients for revenue via transactional business found themselves in a predicament as the country went on lockdown and people stayed home, those with recurring revenue streams from assets under management (AUM) were able to navigate the choppy waters with far less revenue fluctuation in their businesses.
    The Psychology Behind Your CTA: Why Prospects Don’t Click “Book a Call”
    Marketing

    The Psychology Behind Your CTA: Why Prospects Don’t Click “Book a Call”

    In this episode of Financial Advisor Marketing Playbook, Mark Mersman breaks down the real psychological barriers that stop prospects from clicking “book a call” on an advisor’s website—and how small language and design changes can dramatically improve conversions. You’ll learn practical, compliant fixes including softer CTA language, expectation statements, empathy‑based messaging, simplified design, and reassurance techniques that lower emotional friction. If you want a website that encourages prospects to take the first step confidently, this episode delivers actionable guidance advisors can implement immediately.
    5 Marketing Trends for Financial Advisors in 2026
    Marketing

    5 Marketing Trends for Financial Advisors in 2026

    Have you noticed how fast technology is changing the way you work with clients? Artificial Intelligence (AI) isn’t just a buzzword anymore; it’s transforming how you connect, deliver value, and grow. As financial advisors, you're positioned at the unique intersection of technology, finance, and marketing—and the pace of change shows no signs of slowing down.