What's Trending: Surging Debt, Surging Vacancies

In this episode of The Rare Advisor, Aaron Grady reveals how to transform the first four weeks of a client relationship into a powerful engine for client advocacy—without ever having to ask for referrals. Learn how to create emotional connection, professional contrast, and a first-class onboarding experience that turns new clients into raving fans. Aaron breaks down a simple, four-step process—thank you card, welcome packet, personalized gift, and a care meeting—to help financial advisors stay top of mind, build trust, and intentionally trigger word-of-mouth introductions. If you're ready to elevate your client experience and grow your financial advisory practice through advocacy by design, check out this episode.

In this August 2025 Trending Report, Kevin Roskam of USA Financial unpacks the one constant in investing: uncertainty. From political headlines to market volatility and shifting investor sentiment, Kevin explores how the cycle of investor emotions can influence decisions—and why sticking to a long-term plan is critical. Using real fund flow data, he reveals where money is moving, what that says about market sentiment, and how anticipation often drives bigger swings than actual events. Whether you’re an advisor or investor, this month’s report is a reminder that short-term emotions can derail long-term success.

In this episode of The Rare Advisor, Aaron Grady is joined once again by Steve Phillips, Chief Practice Management Officer at USA Financial, for an insightful conversation about the three phases of an advisory practice: growth, expansion, and legacy. Discover how to identify where your financial advisory business stands today—and why understanding your current phase is just as important as knowing where you're headed. Whether you’re an independent financial advisor scaling your team, planning a succession strategy, or navigating the evolution of your firm, this episode offers actionable insights to increase enterprise value, improve team retention, and build a lasting legacy. Perfect for financial advisors seeking clarity on business growth, practice management, succession planning, and future planning.