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    Leadership & Team

    Mike
    Walters

    Chief Executive Officer

    Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to maximizing today and building the firm toward tomorrow.

    In addition to serving as the CEO of USA Financial and its multiple subsidiaries, Mike is a noted industry advocate, video blogger, speaker, and asset manager. He is currently the host of The RARE Advisor and Trending Report series available on the firm’s Advisor Advancement YouTube channel. Mike also hosts an exclusive conversational series with USA Financial’s current advisors called Members Only Buzz. His passion for helping advisors is evident in the videos and continued education and communication he has with advisors.

    Mike graduated from Central Michigan University with a Bachelor of Business Administration, double majoring in Marketing & Management. Mike loves spending time with his wife, three children, two dogs and many close friends. He enjoys spending time outdoors—with a passion for mountain biking, hiking, boating, and fishing (having mostly outgrown motorcycles, wakesurfing and snowboarding).
    Mike Walters | USA Financial
    Contact Information
    (888) 444-0125
    Recent Posts
    How Financial Advisors Get Left Behind (Hint: It’s Only by Choice)
    Practice Management

    How Financial Advisors Get Left Behind (Hint: It’s Only by Choice)

    Remember the old saying, “change is the only constant”? It’s never been truer in today’s fast evolving world. Take a moment and think about your practice five or ten years ago. Does it look anything like today’s version? Chances are, it’s transformed. Is it dramatically different?
    Hire Smarter: 5 Traits I Use to Evaluate People
    Practice Management

    Hire Smarter: 5 Traits I Use to Evaluate People

    In this episode of Future Zeros, Mike shares a simple but powerful five-word framework to quickly evaluate the people around you—whether it's a prospective hire, a business partner, a new customer, or even yourself. Drawing from years of experience leading teams and building partnerships, he breaks down the core traits he looks for: Gratitude, Honor, Effort, Intent, and Serve. This personal “cheat sheet” is a practical tool for leaders who want to build stronger teams, make better hiring decisions, and align themselves with the right people both professionally and personally. If you’ve ever asked yourself, “Is this someone I want on my team?”—this video is for you.
    How Financial Advisors Can Hustle Luck Into Business Growth
    Practice Management

    How Financial Advisors Can Hustle Luck Into Business Growth

    What if luck wasn’t random—but something you could hustle into existence? In this episode of Future Zeros, Mike Walters, CEO of USA Financial, breaks down how successful financial advisors create their own luck by combining hard work, timing, and awareness. Learn how to recognize the right opportunities, filter out the noise, and position your practice for maximum growth —both today and when it’s time to transition. If you’re a driven advisor looking to scale your business with purpose and precision, this episode is for you.