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Many advisors deliver exceptional value-added services, but few deliver them intentionally. In this episode of The Rare Advisor, Aaron Grady explores why some firms create memorable client experiences while others leave valuable services hidden in the background. Learn how to transform value-added services from occasional perks into a core pillar of your value proposition, create repeatable delivery processes, reinforce their value over time, and help clients fully understand the breadth of support your firm provides. If you've ever wondered why clients don't always recognize everything you do for them, this episode is for you.

In this episode of Bird's Eye View, Steve Phillips explores the surprising similarities between birding and financial advisor coaching, focusing on a challenge many advisors face each summer: slowing business activity. While vacations, family schedules, and seasonal distractions can make summer feel unproductive, Steve explains why this can actually be one of the most valuable times to strengthen client relationships. By focusing on meaningful conversations about family, vacations, children, and life transitions, advisors can deepen trust and better understand the people they serve.

Most financial advisors think the prospect journey begins when someone schedules a meeting. In reality, it starts much earlier. In this episode of the Financial Advisor Marketing Playbook, Mark Mersman breaks down the modern prospect journey and explains how today's prospects research advisors before ever picking up the phone. From Google searches and websites to reviews, videos, social proof, and follow-up systems, you'll learn how to identify hidden trust gaps and improve the client experience before the first appointment ever takes place.