Author Info

Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
Investing prospects are in disruption mode. In this episode of The RARE Advisor, we’ll talk about the tremendous opportunity where volatility can generate new business for your practice.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988. Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things financial advisors may want to hear, rant, or lament about.
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
In this August 2025 Trending Report, Kevin Roskam of USA Financial unpacks the one constant in investing: uncertainty. From political headlines to market volatility and shifting investor sentiment, Kevin explores how the cycle of investor emotions can influence decisions—and why sticking to a long-term plan is critical. Using real fund flow data, he reveals where money is moving, what that says about market sentiment, and how anticipation often drives bigger swings than actual events. Whether you’re an advisor or investor, this month’s report is a reminder that short-term emotions can derail long-term success.
In this episode of The Rare Advisor, Aaron Grady is joined once again by Steve Phillips, Chief Practice Management Officer at USA Financial, for an insightful conversation about the three phases of an advisory practice: growth, expansion, and legacy. Discover how to identify where your financial advisory business stands today—and why understanding your current phase is just as important as knowing where you're headed. Whether you’re an independent financial advisor scaling your team, planning a succession strategy, or navigating the evolution of your firm, this episode offers actionable insights to increase enterprise value, improve team retention, and build a lasting legacy. Perfect for financial advisors seeking clarity on business growth, practice management, succession planning, and future planning.
In this episode of the Financial Advisor’s Marketing Playbook, Mark Mersman breaks down the latest seminar marketing trends based on real-world data collected over the past several years at USA Financial. He explores the age-old question every advisor faces: Should you serve a meal at your seminar or not? Mark compares response rates from meal and non-meal events dating back to 2018, reveals how pandemic-era shifts and election cycles have influenced performance, and highlights which topics are driving the strongest turnout in 2025. If you’re a financial advisor planning your next seminar, this data-driven analysis will help you make smarter decisions and maximize your results heading into fall and winter.
In this August 2025 Trending Report, Kevin Roskam of USA Financial unpacks the one constant in investing: uncertainty. From political headlines to market volatility and shifting investor sentiment, Kevin explores how the cycle of investor emotions can influence decisions—and why sticking to a long-term plan is critical. Using real fund flow data, he reveals where money is moving, what that says about market sentiment, and how anticipation often drives bigger swings than actual events. Whether you’re an advisor or investor, this month’s report is a reminder that short-term emotions can derail long-term success.
In this episode of The Rare Advisor, Aaron Grady is joined once again by Steve Phillips, Chief Practice Management Officer at USA Financial, for an insightful conversation about the three phases of an advisory practice: growth, expansion, and legacy. Discover how to identify where your financial advisory business stands today—and why understanding your current phase is just as important as knowing where you're headed. Whether you’re an independent financial advisor scaling your team, planning a succession strategy, or navigating the evolution of your firm, this episode offers actionable insights to increase enterprise value, improve team retention, and build a lasting legacy. Perfect for financial advisors seeking clarity on business growth, practice management, succession planning, and future planning.
In this episode of the Financial Advisor’s Marketing Playbook, Mark Mersman breaks down the latest seminar marketing trends based on real-world data collected over the past several years at USA Financial. He explores the age-old question every advisor faces: Should you serve a meal at your seminar or not? Mark compares response rates from meal and non-meal events dating back to 2018, reveals how pandemic-era shifts and election cycles have influenced performance, and highlights which topics are driving the strongest turnout in 2025. If you’re a financial advisor planning your next seminar, this data-driven analysis will help you make smarter decisions and maximize your results heading into fall and winter.