Author Info
Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
Investing prospects are in disruption mode. In this episode of The RARE Advisor, we’ll talk about the tremendous opportunity where volatility can generate new business for your practice.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988. Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things financial advisors may want to hear, rant, or lament about.
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
Some of the best marketing lessons for financial advisors do not come from within the industry. In this episode of the Financial Advisor Marketing Playbook, Mark Mersman breaks down what advisors can learn from iconic brands like Disney, Chick‑fil‑A, Costco, Buc-ees, Ritz‑Carlton, and Apple. From creating anticipation and delivering consistent experiences to knowing your audience and simplifying your message, Mark shares practical ways to apply these principles inside your practice. If you want to stand out, build loyalty, and create memorable client experiences, this episode will change how you think about marketing.
What happens to your client relationships when wealth transfers to the next generation? In this episode of The Rare Advisor, Aaron Grady and Allan Oehrlein explore one of the biggest blind spots in wealth management: failing to build meaningful relationships with clients’ children and grandchildren before a transition occurs. Learn how tools like the family phone call and legacy package can help you create continuity, strengthen relationships, and reduce natural attrition— all while positioning your role as a long-term guide for the entire family.
The financial services industry is a whirlwind of change: New rules, products, and evolving technologies that can quickly overwhelm even the most seasoned advisor. Add to that the juggling act of managing daily demands and operational tasks while building your ideal practice. No wonder so many advisors feel like they’re just winging it year after year.
Some of the best marketing lessons for financial advisors do not come from within the industry. In this episode of the Financial Advisor Marketing Playbook, Mark Mersman breaks down what advisors can learn from iconic brands like Disney, Chick‑fil‑A, Costco, Buc-ees, Ritz‑Carlton, and Apple. From creating anticipation and delivering consistent experiences to knowing your audience and simplifying your message, Mark shares practical ways to apply these principles inside your practice. If you want to stand out, build loyalty, and create memorable client experiences, this episode will change how you think about marketing.
What happens to your client relationships when wealth transfers to the next generation? In this episode of The Rare Advisor, Aaron Grady and Allan Oehrlein explore one of the biggest blind spots in wealth management: failing to build meaningful relationships with clients’ children and grandchildren before a transition occurs. Learn how tools like the family phone call and legacy package can help you create continuity, strengthen relationships, and reduce natural attrition— all while positioning your role as a long-term guide for the entire family.
The financial services industry is a whirlwind of change: New rules, products, and evolving technologies that can quickly overwhelm even the most seasoned advisor. Add to that the juggling act of managing daily demands and operational tasks while building your ideal practice. No wonder so many advisors feel like they’re just winging it year after year.