Today, I want to point out an $8.8 trillion opportunity for you in your practice. As you may be aware, interest rates jumped up as of late, they've been kind of holding in, and they are potentially going to be declining here again in the near future. But that spike up made a flood of clients/investors pull money out of the markets, and push money into money markets and CDs. And as the Wall Street Journal reported, at the end of 2023, there was $8.8 trillion in CDs and money markets. This is unheard of, you don't see that kind of money going into those vehicles, especially in the rapid sense in which it did.
So this is a graphic from that same article. Look at the spike on the far right - that is recent times. And that is the spike up that took place in money markets and CDs. Money markets is the light blue and then they tack on the CDs and you're up to $8.8 trillion. That is a lot of what is referred to on Wall Street as as "dry powder". That money is getting antsy, that money is going to get invested back into the markets. It's just a matter of who's going to help the investors do that.
May I suggest it should be you.
--
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
Author Info
Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
Related Posts
Stop Wasting Time: Automate Your Client Scheduling with GReminders
In this episode of The Rare Advisor, host Aaron Grady sits down with Dan Garrett, co-founder of Advisor Digital, to explore how financial advisors can automate and streamline their surge meeting schedules using GReminders. Learn how GReminders integrates with your CRM, sends automated reminders, supports compliance, and frees up your calendar for what matters most. Whether you're a solo advisor or running a growing team, this episode will show you how to reclaim time, boost professionalism, and simplify your tech stack with smarter scheduling.
Enhance Your Client Experience and Grow Your Practice with This Simple Tool
In this episode of the Financial Advisor Marketing Playbook Mark Mersman, Chief Marketing Officer at USA Financial, shares a really simple idea to leverage your clients’ interests and turn them into a marketing opportunity for you.
Client Event Marketing Secrets: How This Financial Advisor Builds Relationships
In this episode of the Financial Advisor Marketing Playbook, Mark Mersman sits down with Jeff Bush, founder of WellSpring Financial, to uncover the secrets of successful client event marketing. Jeff shares real-world examples of events that have worked wonders for his firm, and reveals how you can use events to build stronger client relationships and grow your business. Don't just host an event – create an experience!