Today, I want to point out an $8.8 trillion opportunity for you in your practice. As you may be aware, interest rates jumped up as of late, they've been kind of holding in, and they are potentially going to be declining here again in the near future. But that spike up made a flood of clients/investors pull money out of the markets, and push money into money markets and CDs. And as the Wall Street Journal reported, at the end of 2023, there was $8.8 trillion in CDs and money markets. This is unheard of, you don't see that kind of money going into those vehicles, especially in the rapid sense in which it did.
So this is a graphic from that same article. Look at the spike on the far right - that is recent times. And that is the spike up that took place in money markets and CDs. Money markets is the light blue and then they tack on the CDs and you're up to $8.8 trillion. That is a lot of what is referred to on Wall Street as as "dry powder". That money is getting antsy, that money is going to get invested back into the markets. It's just a matter of who's going to help the investors do that.
May I suggest it should be you.
--
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
Author Info
Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
Related Posts
How AI Is Changing Advisor Marketing, Time Management, and Growth with Matt Halloran
Mark Mersman sits down with longtime friend and advisor marketing expert Matt Halloran, now Chief of Angels at Zocks, to unpack how artificial intelligence is reshaping financial advisor marketing, client experience, and growth. From freeing up time through smarter systems to using AI-powered insights for better content, niching, and follow-up, Matt shares real-world examples advisors can learn from today. The conversation also covers why advisors still struggle to differentiate themselves, how trust is built in a tech-driven world, and why podcasting, events, and niche marketing remain powerful when done correctly. If you’re thinking about how to grow smarter—not just faster—this episode delivers practical insights worth considering.
Why Your Team Isn’t Growing (And It’s Not Their Fault)
Delegation is essential for growth, but many advisory firms unknowingly limit their progress by delegating tasks instead of responsibility. In this episode of The Rare Advisor, host Aaron Grady explores a powerful insight shared by USA Financial CEO Mike Walters: true scale happens when advisors delegate ownership, not just checklists. Aaron breaks down why task-based delegation creates bottlenecks, how responsibility-driven delegation builds stronger teams, and a practical framework advisors can use to start making this shift inside their practice.
How to Create Client Events That Actually Generate Referrals
Most financial advisor client events fall flat—not because the information is wrong, but because the experience is forgettable. In this episode of the Financial Advisor Marketing Playbook, Mark Mersman breaks down why traditional seminar-style events often fail and how advisors can design client experiences that drive pride, connection, and organic referrals. Drawing from the principles of the Experience Economy, Mark outlines the four elements every successful client event should include and shares practical, real-world examples of events that create memorable moments clients actually want to talk about and invite friends to.