In a recent interview with The Wealth Advisor, Mark Mersman shares how today's financial advisors can move beyond reactive management to build intentional, scalable practices.
From setting clear client expectations during market volatility to discovering hidden niches and leveraging AI-powered tools, Mark outlines a blueprint for sustainable growth.
The conversation explores why specialization doesn't limit opportunity—it amplifies it. Why retention is actually a growth strategy. And how the most successful advisors are shifting from technician to CEO, building brands that reflect who they truly serve.
Whether you're looking to reclaim your time, deepen client relationships, or differentiate in a commoditized industry, this interview offers actionable strategies grounded in real-world practice.
Read the full interview with The Wealth Advisor: https://www.thewealthadvisor.com/article/sharpen-message-focus-time-usa-financial-exchanges-strategy-scalable-growth
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In today's competitive landscape, your advisory firm is more than just a name. It's your promise, your reputation. But how do you know if your brand is working for you, attracting the right clients, and communicating your value effectively? The answer lies in a brand audit.
You've built a solid financial advisory practice, but potential clients can't find you online. Many advisors struggle with this exact challenge and feel overwhelmed by the technical jargon and conflicting advice surrounding search engine optimization (SEO).
With over 1.1 billion members worldwide as of 2025, LinkedIn isn't just another social network—it's the world's largest professional networking platform. We're talking about a platform where 40% of active users check the platform daily, creating consistent opportunities for meaningful engagement.