For those of us in the financial services industry, we’re smack dab in the middle of the three-way intersection between trends in technology, finance, and marketing.
Paying attention to these trends and learning which ones to embrace is critical to your success, regardless of whether you are the new firm on the block or the seasoned and mature practice in your community.
The list below highlights some of the most popular trends you should pay attention to in the upcoming year.
Trend # 1: Authentic Storytelling
Successful marketers use storytelling as a tool to emotionally connect to consumers. Stories have a way of grabbing our attention, and when the narrative resonates with you through connection or interaction it can influence your behavior. Authenticity is important for creating genuine conversations and connections. This isn’t a new concept, but with the rise of AI, consumers are seeking out raw or real stories from brands that feature real people. When you showcase a brand and use storytelling to communicate values and purpose, it humanizes your brand.
If you think about your personal brand and content strategy, how do you tell your story to your clients? Are you sharing stories that reflect the firm’s values in your outreach efforts? Consider how a story from another brand or possible competitor of yours resonates with you. Perhaps, ask your best clients why they chose you as their financial advisor. There is likely a story you told that resonated with them and could also resonate with someone else. At the end of the day, successful client relationships are built on trust and understanding. Take the time to get to know your clients on a personal level, understand their individual goals and aspirations, and provide them with the personalized support they need. This level of authenticity builds relationships.
Related Posts
Using Testimonials in Your Financial Advisor Marketing
The most exciting update from the SEC’s New Marketing Rule of November 2022 was allowing the use of testimonials in financial advisor’s marketing. The industry has been slow to adopt testimonial use, in part because it can be awkward to ask for reviews, endorsements, and testimonials. Let’s talk about the most common questions the marketing team here at USA Financial gets asked.
20 Webinar Best Practices for Financial Advisors
It’s no secret that with the rise of technology and the increasing stress on people’s time there has come an increased demand for remote appointments, work, and learning experiences. Enter the webinar.
The T.R.I.C.K. to Video Marketing
We are hardwired to judge a book by its cover, despite what our parents may have taught us. When it comes to attracting new clients, this is a wonderful truth that very few advisors leverage. In fact, most advisors are marketing their “book” (themselves) without a cover.