For those of us in the financial services industry, we’re smack dab in the middle of the three-way intersection between trends in technology, finance, and marketing.
Paying attention to these trends and learning which ones to embrace is critical to your success, regardless of whether you are the new firm on the block or the seasoned and mature practice in your community.
The list below highlights some of the most popular trends you should pay attention to in the upcoming year.
Trend # 1: Storytelling
Successful marketers use storytelling as a tool to emotionally connect to consumers. Stories have a way of grabbing our attention, and when the narrative resonates with you through connection or interaction it can influence your behavior. When brands use storytelling to communicate their values and purpose, it can humanize a concept or product. According to a recent HubSpot survey, creating content that reflects your brand values is the third most popular trend right now and will see growth in 2023.