How you build a strategy for your business should be simple. Don’t stress.
I have four easy steps to share with you that will help you build your social strategy:
Step 1: Define Content Goals
What are you trying to accomplish? These goals should tie to your business objectives (and there may be more than one). A couple ideas to consider: Are you looking to generate more clients? Or are you looking for greater engagement with existing clients? Be specific about what you want to achieve.
Step 2: Identify Your Audience
Do your research. Is there a specific age, demographic, or lifestyle behavior you’d want to target? Identify and know who your audience is.
Step 3: Evaluate Channel Opportunities
The right approach starts with investing in the right channels instead of trying to be everywhere aimlessly. You don’t need to be on every channel.
Evaluate the possible social channels that your desired audience spends the most time. What social channels help you meet your goals within your budget?
Step 4: Document Your Strategy
Distill your learnings from the first three steps and write down the details of your strategy. Be clear on your use of the social channel(s) you’re planning to use and focus on the established goals.
Lastly, review your strategy plan with your team or any key stakeholders in your business. This discussion is important because you can collaborate and work together to ensure you’re aligned with the strategy and achieving success.
Interested in learning more? For a more detailed approach to building your LinkedIn marketing strategy, take a look at our article "15 LinkedIn Marketing Tips for Financial Advisors".
