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Leadership & Team



Brent Enders serves as the President of USA Financial, leading the firm since 1995. Brent leads our Executive team and is actively involved in advisor coaching and consulting. His leadership focus is on today and the firm's present needs, whereas Mike is focused on building the firm toward tomorrow.

Earlier in his career, he was an advisor at Northwestern Mutual as well as an independent advisor. Over the years, he has become instrumental in the development of several services and tools at USA Financial, including Trade Secrets Discovery Day, Coaching Academy, Chain-of-Secrets Coaching & Mastermind Forum, Fill-the Room Seminar System, Asset-Cycle Portfolio System, Plug-N-Run Consumer Presentation Builder, One-on-One Advisor Performance Consulting, USA Financial Syndicated Radio Show, and the ACE Appointment process.

Brent graduated from Western Michigan University with a Finance Major and Management Minor degree. He holds FINRA series licenses 6, 7, 24, 63, and 65 as well as Life, Health, and Variable Insurance. He is married with three kids and has enjoyed coaching the kids in soccer, basketball, and football. Brent loves traveling with family and spending time outdoors skiing, snowboarding, hiking, and mountain biking. He’s also served and volunteered in numerous capacities including board positions at his church, kids’ school, foundations, and other non-profits.

Brent Enders | USA Financial
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