Amplify your expertise and reach new prospects with our streamlined radio and podcast marketing solutions. Our system delivers results while allowing you to focus on what you do best – serve your clients.
What's included:
- Media Buy – We negotiate and provide ongoing support to identify the best airtime placements for establishing and growing your show.
- Website – Provide a central hub where prospects and listeners can learn more, listen/watch previous episodes, and schedule an appointment directly on your calendar.
- Production – Assist with weekly recordings, editing, review, and distribution to radio station(s).
- Podcast Publication & Distribution – We’ll help distribute your content across Apple podcasts, Google podcasts, Spotify, Amazon, and/or other top platforms to reach an expansive audience.
- AI Transcription – You’ll receive a transcription of your episodes to embed into the show’s website, enhancing SEO performance.
- Equipment – We’ll help provide the necessary tools for recording professional-quality content from the comfort and convenience of the office or workplace.
- Show Outlines – Each week, we deliver outlines to save you time on research and show prep. This includes CTAs and segment ideas.
- Co-host and/or Producer – We’re here if you need assistance with weekly episodes, whether behind the scenes or front and center.
- Compliance Support – We help secure reviews and approvals on marketing materials, including necessary disclosures for the show.
- Branding – Assist in developing elements like show logo, cover art, and custom graphics.
- Weekly Shareable Content – Create content for social media channels, including video highlights and YouTube channel support.
Why should radio and podcasting be part of
your marketing strategy?
In today’s digital landscape, both radio and podcasting are powerful channels to connect with ideal prospects. The data tells us a compelling story about why these platforms should be part of your marketing approach.
The 55+ crowd? They're avid radio listeners.
85.6%
Radio reaches a remarkable 85.6% of American men over 55 during an average week, with similar engagement levels among women in this age group. These listeners represent the prime demographic for retirement planning, wealth management, and other professional services.
(Statista)
Radio reaches a broad audience.
74%
Radio continues to dominate among adults. Americans 35 and older account for nearly three-quarters of daily ad-supported radio listening.
(Nielsen)
They're tuning in (and sticking around).
Adults 18-34: 9.4 hours per week
Adults 35-49: 11.9 hours per week
Adults 50-64: 14.6 hours per week
This creates opportunities for your message to resonate with potential clients.