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What's Trending: Strong Spending, Shrinking Savings

What's Trending: Strong Spending, Shrinking Savings
Nov 11
2026

 In this November episode of The Trending Report, Tyler Krzciok examines three key economic indicators shaping today's market environment: GDP growth, interest rates, and unemployment. While consumer spending continues to support economic growth, personal savings rates have fallen to multi-year lows, creating a more complex picture beneath the headlines. Tyler explores what the latest data says about the health of American households, why investors should focus on strong balance sheets and pricing power, and how to separate meaningful market signals from election-year and technology-sector noise. Plus, learn why early holiday shopping trends may offer another clue about consumer behavior heading into year-end. 

As November begins, investors find themselves navigating a familiar mix of headlines surrounding election coverage, Federal Reserve policy, inflation concerns, and the outlook for economic growth. While these stories often dominate financial news cycles, this episode of The Trending Report focuses on the underlying data that may offer a clearer perspective on where the economy stands today and what investors should be paying attention to as the year draws closer to an end.

The discussion begins with three important figures that help frame the current economic environment. The first is 3.4%, representing the annualized rate of U.S. gross domestic product growth during the third quarter. Despite elevated borrowing costs and persistent concerns about the economy slowing, growth has remained surprisingly resilient. Consumer spending continues to serve as a primary driver of economic activity, while businesses have largely maintained investment levels that support ongoing expansion. The result is an economy that has continued moving forward despite the challenges posed by higher interest rates and elevated costs across many areas of daily life.

The second key figure is the Federal Reserve's target interest rate range of 3.75% to 4.0%, which remained unchanged following its late-October meeting. After previous adjustments earlier in the year, policymakers opted to pause and evaluate incoming economic data before taking further action. For consumers and investors alike, this pause carries important implications. Savers continue to benefit from relatively attractive yields on high-yield savings accounts, certificates of deposit, and other cash-management vehicles. While higher rates can create challenges for borrowers, they also provide opportunities for individuals seeking stable returns on short-term assets.

The third figure highlighted in the report is the national unemployment rate of 4.2%. Employment growth has slowed compared to previous years, and hiring activity has moderated. However, labor market conditions remain relatively stable overall. While job creation has become more measured, widespread layoffs have yet to materialize. This distinction is important because it suggests a cooling labor market rather than a deterioration in employment conditions. The economy appears to be transitioning toward a more balanced pace rather than experiencing a significant contraction.

These economic indicators provide valuable context for understanding a question many Americans continue to ask: if inflation remains elevated and everyday expenses remain a source of frustration, why does the economy continue to show signs of growth? The answer lies in consumer behavior, which becomes the focal point of the episode's featured chart.

Recent data reveals that consumer spending remains remarkably strong. Americans continue dining out, traveling, shopping, and participating in the broader economy. Retail activity has remained healthy despite ongoing concerns about higher prices. Yet beneath this strong spending trend lies a significant development that investors should monitor closely. The personal savings rate has declined to approximately 3.8%, approaching its lowest levels in several years and remaining well below the long-term historical average.

This divergence between spending and saving tells an important story about the financial decisions households are making. Rather than dramatically reducing consumption in response to higher prices, many consumers have chosen to maintain their spending habits while cutting back on savings. In some cases, households have relied more heavily on existing savings reserves or increased credit usage to preserve their lifestyles.

The impact of this dynamic is not being felt equally across all income levels. Higher-income households have generally benefited from strong asset values, rising investment account balances, and stable real estate markets. These factors have provided financial flexibility and helped support continued spending. Other households, however, may be experiencing greater financial pressure as they attempt to manage rising costs with a smaller savings cushion. This creates a widening gap between those who can comfortably absorb higher prices and those who must make difficult decisions about budgeting and spending priorities.

For investors, these trends offer valuable insight into where risks and opportunities may exist. If consumers eventually become more cautious with their spending, companies that rely heavily on discretionary purchases could face pressure. As a result, Tyler emphasizes the importance of focusing on businesses with strong balance sheets, manageable debt levels, healthy cash flows, and meaningful pricing power. Companies possessing these characteristics are often better positioned to navigate periods of economic uncertainty because they have greater flexibility to manage costs and maintain profitability even when consumer behavior changes.

The episode also explores the difference between meaningful market signals and headline-driven noise. During election years especially, investors are often bombarded with predictions about how political developments will impact markets. Similarly, periods of volatility within technology and artificial intelligence-related stocks frequently generate dramatic headlines declaring the beginning or end of major investment trends.

The report argues that many of these narratives receive far more attention than they deserve. Elections may influence certain policies and industries, but successful businesses continue generating revenue regardless of short-term political developments. Likewise, temporary pullbacks in high-growth sectors do not automatically signal the end of broader technological trends. Investors who make significant portfolio decisions based solely on attention-grabbing headlines often find themselves reacting emotionally rather than focusing on long-term fundamentals.

Instead, the report identifies more meaningful signals that deserve consideration. Corporate balance sheet strength, consumer demand, cash flow generation, and earnings resilience remain among the most important factors influencing long-term investment outcomes. Even with inflation still elevated and borrowing costs higher than they were several years ago, consumer spending continues to support economic activity and many businesses continue producing strong financial results.

The episode concludes by highlighting another interesting trend in consumer behavior. Holiday shopping began earlier than ever this year, with a majority of consumers starting their purchases before Halloween. Rather than eliminating spending entirely in response to higher prices, shoppers have adapted by becoming more deliberate, searching for promotions, and making purchasing decisions earlier in the season. This behavior reflects a broader theme throughout the current economy: consumers remain willing to spend, but they are increasingly selective about where and how they allocate their dollars.

Ultimately, the message of this month's report is centered on balance, discipline, and perspective. Investors do not need to overhaul portfolios in response to election headlines, technology sector fluctuations, or short-term market movements. Instead, maintaining diversified exposure across growth investments, dividend-paying companies, fixed-income assets, and other investment styles can help create resilience across a variety of market environments.

As the holiday season begins and investors prepare for the final stretch of the year, the economic data continues to point toward moderation rather than collapse. Growth remains positive, employment remains relatively stable, and consumer spending continues to support the economy. While savings rates warrant monitoring and uncertainties remain, disciplined investors who stay focused on quality businesses and long-term objectives may be better positioned to navigate whatever comes next.

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The Trending Report is a monthly commentary series that explores topical trends taking place within the current market and economy. It aims to provide clarity and encourage Advisors and Investors as they navigate and make sense of current market conditions.  The ongoing battle between short term emotions and the commitment to long term investing is real. This series seeks to help Advisors and Investors focus their energy on long term success. Hosted and published by the investment professionals at USA Financial, each episode offers valuable commentary and analysis into various economic factors and market movements. By tuning in, our host breaks down complex topics into easy-to-understand information.

The Trending Report is also published via a podcast for easier, on-the-go listening. Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listenin

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