The importance of the client experience is as evident as it ever has been. The financial advice space is being commoditized by robo-advice and call centers, enabling (if not empowering) clients to focus on what you cost instead of what you're worth.
The financial professionals placing emphasis on price, product, and performance will soon find themselves in a race that can’t be won. De-commoditization starts with a focus on process. It is your process that will inform the client experience.
At the center of that process is your client. How do your clients perceive what it is that you do, and then turn around and describe it to others? More importantly, do they feel compelled to do so? Are they proactive in sharing and introducing you to important people in their lives or do they simply react when a moment presents itself? And in that moment, what is it they say? Is there a compelling aspect of their relationship with you that reflects professional contrast, or do their words fall into the sea of sameness, a description every client uses to describe every advisor?
One of the first exercises we implement with advisors engaged in coaching and consulting at USA Financial is called “Make Your Clients the Voice” and it is exactly what it says… engaging your clients in a simple, yet meaningful exchange where you ask them to share specifics of their experience with you and your firm through three simple questions.
In today’s digital age, search engine optimization (SEO) stands as a powerful tool for financial advisors to amplify their online presence and attract high-quality client leads. While SEO may seem like a complex and daunting task, the truth is that now is the perfect time to position your practice for success in the ever-evolving world of online search.
Elevating enterprise value is a fundamental element in securing a seamless and prosperous succession plan for your practice. In this second installment of our six-part series, we'll delve into how Client Relationships impact Elevating Enterprise Value.
The Wall Street Journal ran an interesting article, based on a large poll they conducted, looking at the spectrum of happiness. In this episode of The RARE Advisor, we’ll look at the four statistically connected items that the ‘extremely happy’ group have in common.
In today’s digital age, search engine optimization (SEO) stands as a powerful tool for financial advisors to amplify their online presence and attract high-quality client leads. While SEO may seem like a complex and daunting task, the truth is that now is the perfect time to position your practice for success in the ever-evolving world of online search.
Elevating enterprise value is a fundamental element in securing a seamless and prosperous succession plan for your practice. In this second installment of our six-part series, we'll delve into how Client Relationships impact Elevating Enterprise Value.
The Wall Street Journal ran an interesting article, based on a large poll they conducted, looking at the spectrum of happiness. In this episode of The RARE Advisor, we’ll look at the four statistically connected items that the ‘extremely happy’ group have in common.