<img height="1" width="1" src="https://www.facebook.com/tr?id=1679314142361781&amp;ev=PageView&amp;noscript=1">
Skip to content

Guide to Improving Your Appointment Process

Guide to Improving Your Appointment Process
Mar 8
2023

There are countless resources that will tell you the importance of creating a custom experience. Make your clients feel special and they will never leave you, right? Hotels chains play specific music, design their décor, plan snacks on arrival, and even pipe in a special smell to create a special feeling for the customer. For a hotel, making the customers feel like they are comfortable and have a home away from home can create a bond with the brand that will keep them coming back no matter where they travel.

Appointment Guide_Cover

This kind of experience includes some pretty big changes and might be more complicated than you have time for at first. The thing to focus on that all the successful brands have in common is that they are not usually custom experiences for each person. They follow a consistent and well-designed process. That’s it. It does not have to be complicated; it simply needs to show your clients that you are putting them first. As you and your team work to perfect your well-planned process, the better your experience will become, which will lead to more genuine and authentic relationships.

You will notice there are two words that cannot be emphasized enough throughout this guide: experience and process. This guide was created to help you focus the most important elements that go into creating an experience and transforming your process:

Contents

  1. Plan ahead.
  2. Tell your story - briefly.
  3. Ask the right questions.
  4. Drive engagement.
  5. Outline your approach. Set expectations. Assign homework.
  6. Be consistent.

Want to keep reading?

Related Posts

Year-End Planning with Purpose: Becoming the Advisor of the Future
Practice Management

Year-End Planning with Purpose: Becoming the Advisor of the Future

In this episode of The RARE Advisor, Aaron Grady and Duncan MacPherson explore how financial advisors can approach year-end planning with intention and purpose. Rather than focusing solely on metrics and spreadsheets, they discuss the importance of aligning your “why” with your process and practice. Drawing on Japanese philosophies like Ikigai, Kaizen, Kintsugi, and Wabi Sabi, they share insights on creating a more meaningful, resilient, and sustainable business. Learn how embracing continuous improvement, authenticity, and technology can help you become the advisor of the future.

The Power of Storytelling: 3 Essential Stories Every Financial Advisor Needs
Marketing

The Power of Storytelling: 3 Essential Stories Every Financial Advisor Needs

In this episode of Financial Advisor Marketing Playbook, Mark Mersman reveals how storytelling can transform your marketing and client relationships. Learn the three foundational stories every advisor needs: your origin story to build trust, your client transformation story to demonstrate results and empathy, and your philosophy story to define your beliefs and differentiate your brand. Discover practical tips for crafting these narratives and integrating them into your website, meetings, and marketing strategy.

Building a Client-Centered Practice: Insights from Duncan MacPherson & Pareto Systems
Practice Management

Building a Client-Centered Practice: Insights from Duncan MacPherson & Pareto Systems

In this episode of the Rare Advisor, host Aaron Grady sits down with Duncan MacPherson of Pareto Systems to unpack the “Always On” client experience from The Blue Square Method—showing financial advisors how to move from personality-driven to process-driven, scalable firms. You’ll learn the four quadrants (Onside, Onboard, Ongoing, Onward), why a documented fit process and onboarding sequence create professional contrast, how the 12-4-2 service model competitor-proofs relationships, and why systematizing moments of truth builds advocacy and referrals. We cover turning know-how into intellectual property (playbooks/SOPs), becoming “fee-worthy” and referable, leveraging the Pareto principle for AAA clients, and shifting from B2C to B2B growth.