Remember, you are the creator of your own destiny and the driver of your own success. Instead of dwelling on past challenges, let’s focus on the exciting opportunities for growth. It’s time to unlock your full potential as a business owner and financial advisor.
To refresh and revitalize your approach, consider implementing some of these strategies:
- Explore seminar marketing (or take the leap if you haven’t already). Seminars can yield great results and they’re working right now. We’ve had our Fill-The-Room system we’ve used for years that’s been successful for many of our own advisors. If you’re looking for some seminar tips, our blog has a little more detail for you.
- Investigate new lead generation systems. There are many online lead systems that can generate lead traffic for you. Research a few, and test them out.
- Consider podcast advertising or starting your own podcast. This can be an effective marketing tool to attract and sign new clients for your business.
- Revamp your company website to optimize SEO and location-based searches, making it easier for potential clients to find you.
- Reinvent your referral system by engaging your best clients. Consider focus groups for garnering feedback and begin to build a community your clients will want to plug into.
- Engage in low cost but high credibility marketing systems. If it doesn’t meet those criteria, don’t do it.
- Streamline and systemize business processes, from calendar management to client meetings and follow-ups.
- Explore new branding opportunities, such as updating your bio, brochures, and firm’s mission statement. Communicate these exciting changes to your clients.
- Connect with other advisors to exchange ideas and best practices. Chances are, someone else has gone through something similarly when they’ve worked on growing their practice.
- Consider getting a professional valuation of your firm for added motivation. If you haven’t done this yet, you’d be surprised that the results may motivate you.
- Survey your clients to better understand their interests and get more involved in their lives, especially your top clients.
As a true business owner, it’s essential to adapt and evolve with the times. We have a great industry with excellent people and products that overcome challenges and provide solutions. Don’t get caught up complaining about market shifts or relying on a specific product. Instead, take a proactive approach to grow your practice by implementing some of these strategies mentioned above. Plan out your goals for the year and make it profitable. Your competition is adapting and thriving, so don’t get left behind. Embrace the challenges and opportunities that come with being a business owner, and watch your practice grow and thrive!
