Chain-of-Secrets Advisor Conference
Sponsor Page
Dear Strategic Partners and Solution Providers,
On behalf of the team at USA Financial, we’d like to invite you to consider a sponsorship opportunity for our upcoming advisor event on September 30 - October 2, 2026.
This event, titled the Chain-of-Secrets Advisor Conference, is one that we hold annually here in Grand Rapids, Michigan. We anticipate over 100 participants in attendance, representing 50+ of our highest performing advisor offices from around the country.
The nature of the event is a mix of business building ideas and updates on important initiatives being worked on by the team at USA Financial. We hand select a small group of strategic partners and solution providers to consider participating in our event via a few different opportunities (below).
By limiting participation numbers, you can be assured that you won’t be lost in a sea of booths/speakers. You’ll have the opportunity to engage in meaningful conversations with our advisor offices that can bring new opportunities to your company/product/service while strengthening existing relationships you may already have.
We value our partnerships and look forward to the prospect of having you participate in our event. Should you have any questions regarding the sponsorship opportunity, please do not hesitate to contact me directly. My email address is mmersman@usafinancial.com .
Reserve your sponsorship spot below. We anticipate that these spots will fill up fast, so please complete the sponsorship form as soon as possible. We will request formal registration and payment in the coming weeks.
Sincerely,
Mark R. Mersman
Chief Marketing Officer
USA Financial
Sponsorship Opportunities
Platinum Sponsor (2)
$12,000
Includes:
- Two 30-minute breakout sessions or extended main stage time
- Welcome Reception or Thursday evening meal sponsorship (with signage)
- Wednesday GRAM Gallery Access sponsorship — 2nd and/or 3rd floor
- Featured interview in one of our podcast series
- Welcome bag message or note
- Booth/display table
- Inclusion in the Sponsor Minute during the event
- Post-event webinar for attendees and non-attendees
- Three attendee passes for the full event
- Option to purchase additional à la carte sponsorship opportunities
Gold Sponsor (6)
$7,000
Includes:
- One 30-minute breakout session
- Main session snack break sponsorship
- Booth/display table
- Inclusion in the Sponsor Minute during the event
- Post-event webinar for attendees and non-attendees
- Two attendee passes for the full event
- Option to purchase additional à la carte sponsorship opportunities
- Lunch co-sponsorship with signage (Thursday or Friday)
À La Carte Sponsorship Opportunities
All À La Carte options will have sponsorship signage.
- Wednesday evening reception at the GRAM — Sponsored dining terrace (patio) with bar: $1,500
- CLIQUE coffee bar with custom cart sign and custom cups (Thursday morning session): $1,250
- Sponsored event photographer at the Wednesday evening reception: $750 (with co-branded watermark)
- Photo booth at the Thursday evening reception: $1,000 (with co-branded watermark)
- Branded room keys: $500
- Main session Wi-Fi access: $250
Reserve your spot today.
Click the button below to select your sponsorship package and begin registration. Spots are filling up!
If there is more than one colleague attending from your group, please have each person register separately.
Event Location, Travel, & Lodging Arrangements
September 30 - October 2, 2026
Embassy Suites by Hilton Grand Rapids Downtown
710 Monroe Ave NW
Grand Rapids, MI 49503

A hotel block room rate has been secured for USA Financial at the Embassy Suites.
Travel and lodging is the responsibility of each attendee. Standard room rate at Embassy Suites starts at $154/night + tax.
Please indicate if you would like us to reserve your room when you complete your event registration. Should you have any questions related to travel/lodging, please contact Kasidee Bigham at kbigham@usafinancial.com.
Agenda Basics
(All times referenced are in Eastern time)
Wednesday, September 30th
Arrivals throughout the day. Booth setup can take place any time after 1:00 pm.
Evening Welcome Reception – 5:30 PM
Thursday, October 1st
Breakfast – 6:30 - 8:30 AM
Day Begins – 8:30 AM
Lunch – 12:00 PM
Day Concludes – 4:30 PM
Evening Activity – 6:00 - 9:00 PM
Friday, October 2nd
Breakfast – 6:30 – 8:30 AM
Day Begins – 8:30 AM
Grab & Go Lunch – 12:00 PM
Day Concludes
