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Advisor Summit

Affiliated Advisors

You're Invited!

Empowering the Future of Financial Advice

Lead with Confidence.

Grow with Purpose.

Succeed by Design.

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What We'll Cover

This full-day summit is built to help Next Gen Advisors sharpen their edge, step into leadership, and drive growth within their firms. The content focuses on real-world applications and peer-to-peer learning—not theory.

Industry Trends & the Future of Advice

Hear directly from USA Financial’s executive team on the forces shaping the future of financial services and how to stay ahead.

M&A as a Growth Opportunity

Learn how mergers and acquisitions are reshaping the landscape—and how Next Gen Advisors can position themselves to capitalize.

Succession Stories & Strategies

Engage in an interactive roundtable with peers and advisors who are actively navigating succession transitions.

Technology & Emerging Tools

Explore the latest tech—from AI to advisor digital platforms—and how it can boost efficiency, personalization, and scale.

Marketing & Personal Branding

Discover strategies for standing out in a crowded marketplace, including modern social media tactics and video content.

Creating Professional Contrast

Workshop your presentation and communication approach to deepen client engagement and enhance perceived value.

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Who Should Attend

Wondering whether this Summit is the right fit for you? This single-day, in-person session is designed for the Next Gen Advisors who are ready to grow, lead, and evolve.

It's for you if:

  • You’re being positioned as the future of your firm and want to step more confidently into that role.
  • You’re seeking real-world insights—not just theory—from peers and leaders navigating the same challenges.
  • You aim to sharpen your leadership skills, marketing presence, and client engagement strategies.
  • You want to understand how tech, AI, and digital tools can enhance your efficiency and client experience.
  • You’re thinking about the long-term—succession, ownership, and sustainable growth—and want to be ready.
  • You’re energized by learning from others, sharing ideas, and building relationships with like-minded advisors.

Event Location

The Advisor Summit meeting will be held at our home office in Ada.

Transportation will be provided to/from the office. Lodging will also be covered by USA Financial. Advisor is responsible for their own travel arrangements and costs.

Meeting Location:

USA Financial 
6020 E. Fulton St. 
Ada, MI 49301

Hotel:

Embassy Suites Grand Rapids
710 Monroe Ave NW
Grand Rapids, MI 49503

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Event Schedule

(All times referenced in local Eastern time)

Transportation will be provided to/from the office. 

Tuesday

Afternoon Arrivals
5:30 pm - Dinner at MDRD*

*If you plan to join us for dinner, please indicate whether you're planning to attend when registering for the event

Wednesday

7:00 am - Breakfast at Embassy Suites
7:30 am - Shuttle to USA Financial                                                                        8:00 am - Advisor Summit Begins
5:00 pm - Advisor Summit Concludes                                                                        5:30-8:30 pm - Dinner at Gimme's Par & Grill 

Registration Deadline: May 30th