Chain-of-Secrets Advisor Conference
Sponsor Page
Dear Signature Series Partners,
On behalf of the team at USA Financial, we’d like to invite you to consider a sponsorship opportunity for our upcoming advisor event on September 30 - October 2, 2026.
This event, titled the Chain-of-Secrets Advisor Conference, is one that we hold annually here in Grand Rapids, Michigan. It is typically a day and a half session – but this year we are adding on a special one-day session specifically for our Signature partners. We anticipate over 100 participants in attendance, representing 50+ of our highest performing advisor offices from around the country.
The nature of the event is a mix of business-building ideas and updates on important initiatives being worked on by the team at USA Financial.
By limiting participation numbers, you can be assured that you won’t be lost in a sea of booths/speakers. You’ll have the opportunity to engage in meaningful conversations with our advisor offices that can bring new opportunities to your company/product/service while strengthening existing relationships you may already have.
On Wednesday, September 30th, we plan to kick off the event with an AUM focus, highlighting you, our Signature Series partners. You are strategic collaborators – firms we work with closely and align with our investment growth model and support our advisors' long-term asset growth.
We look forward to the prospect of having you participate in our event. Should you have any questions regarding the sponsorship opportunity, please do not hesitate to contact me directly at mmersman@usafinancial.com.
Please note: there are two primary sponsorship opportunities for Signature partners – one of them includes an opportunity to be present throughout the entire event (Wednesday-Friday), while one is a single-day sponsorship opportunity (Wednesday only).
Reserve your sponsorship spot below. We anticipate that these spots will fill up fast, so please complete the sponsorship form as soon as possible. Signature partners are getting an early opportunity for sponsorship before we open it up to other partners. We will request formal registration and payment in the coming weeks.
Sincerely,
Mark R. Mersman
Chief Marketing Officer
USA Financial
Signature Premier
$8,000
Includes:
- Pre-event webinar (June, July, or August)
- Up to three (3) event passes for the full conference (Wednesday, Thursday, and Friday)
- Inclusion in the Sponsor Minute during the event
- Booth display table for the full event
- 45-minute presentation during Wednesday’s Signature Session
- Wednesday lunch sponsorship
- Featured interview in one of our podcast series
- Option to purchase additional à la carte sponsorship opportunities
Signature Select
$4,000
Includes:
- Pre-event webinar (June, July, or August)
- Up to two (2) event passes for Wednesday’s Signature Session and Wednesday evening welcome reception*
- 45-minute presentation during Wednesday’s Signature Session
- Featured interview in one of our podcast series
- Option to purchase additional à la carte sponsorship opportunities
* Event passes for Wednesday events only.
** We're sorry, but the Signature Select sponsorship package does not include a booth/display.
À La Carte Sponsorship Opportunities
All À La Carte options will have sponsorship signage.
- Thursday evening — Rapid River Stillhouse entertainment (band sponsor): $1,000
- Wednesday evening reception at the GRAM — Sponsored dining terrace (patio) with bar: $1,500
- CLIQUE coffee bar with custom cart sign and custom cups (Thursday morning session): $1,250
- Sponsored event photographer at the Wednesday evening reception: $750 (with co-branded watermark)
- Photo booth at the Thursday evening reception: $1,000 (with co-branded watermark)
- Branded room keys: $500
- Main session Wi-Fi access: $250
Reserve your spot today.
Click the button below to select your sponsorship package and begin registration. Spots are filling up!
If there is more than one colleague attending from your group, please have each person register separately.
Event Location, Travel, & Lodging Arrangements
September 30 - October 2, 2026
Embassy Suites by Hilton Grand Rapids Downtown
710 Monroe Ave NW
Grand Rapids, MI 49503

A hotel block room rate has been secured for USA Financial at the Embassy Suites.
Travel and lodging is the responsibility of each attendee. Standard room rate at Embassy Suites starts at $154/night + tax.
Please indicate if you would like us to reserve your room when you complete your event registration. Should you have any questions related to travel/lodging, please contact Kasidee Bigham at kbigham@usafinancial.com.
Agenda Basics
(All times referenced are in Eastern time)
Wednesday, September 30th
Day 1 Begins – 9:00 AM
Lunch – 12:00 PM
Day 1 Concludes – 4:00 PM
Evening Welcome Reception – 5:30 PM
Booth Setup: Event space is available starting at 7am if you'd like to setup your booth early
Thursday, October 1st
Breakfast – 6:30 - 8:30 AM
Day 2 Begins – 8:30 AM
Lunch – 12:00 PM
Day 2 Concludes – 4:30 PM
Evening Activity – 5:30 - 8:30 PM
Friday, October 2nd
Breakfast – 6:30 – 8:30 AM
Day 3 Begins – 8:30 AM
Grab & Go Lunch – 12:00 PM
Day 3 Concludes
